GetResponse is a popular email marketing platform that is generally suitable for eCommerce businesses. I have reviewed this app in this article below which you can check out to see how it can compare to your requirements. Once you've passed the review, I also suggest you come back here.
I'm sure you don't need to tell you much (if anything) about the effectiveness and benefits of email marketing in relation to any online business. In the unlikely event that you're not aware of the advantages of email marketing for your online business, all I can say is 'just do it; you will thank me once you see the results.
SIGN-UP HERE TO GET FREE GetResponse
GetResponse Review: Overview
GetResponse is a state-of-the-art email marketing tool designed to help you automate your email efforts. You can create newsletters specifically for the people on your email list, create immersive autoresponders, and check out great reports related to your campaigns.
???? Not so long ago, GetResponse also updated its functionality to become an all-in-one service, complete with CRM access.
Along with email marketing, GetResponse also provides automatic funnels, customer relationship management, and much more. Although it has been in action since 1998, GetResponse is evolving at a rapid pace today. According to the company, more than 350,000 use the solution now.
GetResponse Review: Key Features
Contact Manager – one of the building blocks of an email marketing app that is available with GetResponse
List segmentation - a rather useful feature provided by the app
Template Selection – with over 500 ready templates on offer, GetResponse sits at the top of the competition crowd here
Template Editor – A feature-rich template editor is provided to allow you to edit and customize message templates easily. HTML editing is also possible if needed
Image Hosting, GetResponse allows you to host images and other files on your server
Social Media Marketing – a very beneficial marketing method today that you can integrate with your email campaigns through GetResponse
A/B split test – a marketing method provided by the app that most advanced marketers simply love
Autoresponder - a more useful email marketing feature provided by the app
Surveys - Another in-app-compatible marketing tactic
RSS feed integration – a useful way to combine website updates with email marketing that is supported by GetResponse
Google Analytics integration – another useful feature that is available with the app
Spam score check – a must-have email marketing feature provided by the app
Reports/Statistics – detailed statistical information and various reports related to your email marketing campaigns can be generated with the app
GetResponse Review: Creating Email Campaigns
Templates are indispensable for any self-response or marketing strategy.
The better the templates in your email marketing tool, the more impressive your content will look, without forcing you to worry about things like coding.
GetResponse gives you the option to choose between designing your own templates from scratch or using one of their pre-built models.
If you prefer to keep your work to a minimum, I recommend using the drag-and-drop editor. Although you can't choose from a large number of templates, the quality of your options is pretty good. The templates look professional, and mostly up-to-date. However, you may not like all the templates you can get.
Also, it's worth noting that you can potentially purchase some additional templates from a third-party source if you're looking for something in particular.
A big advantage for GetResponse is the responsiveness of the templates. You can rest assured that any template you choose will automatically adjust to fit any device, including smartphones and tablets. GetResponse will even display a preview of your new email in the "Mobile Preview" section if you want to see how it will look.
You can also flip the preview of the smartphone you get, so that you can see what it will look like when users switch to landscape mode.
GetResponse Review: Web Feeds
One particularly disappointing thing about GetResponse's email creation experience is that it doesn't have much control when it comes to choosing web fonts. You can really only use the basic options that come with most email marketing tools as standard.
Unfortunately, this means you won't have many opportunities to excel in today's email marketing landscape, but you'll be able to make sure your sources will maintain the same eligibility across devices.
GetResponse Review: Landing Page Creator
On the plus side, GetResponse at least comes with a built-in homepage editor along with the drag-and-drop email editing tool.
This means that in addition to designing engaging email campaigns, you can also make sure that you'll get as many customers as possible on your email list with some impressive landing pages. GetResponse's landing page builder is also mobile-friendly, so you can use it from your mobile device to create compression pages.
Even more impressive? You can test the conversion rate of your compression pages against each other in real-time, making sure you're always rolling out the options with the best potential return on investment.
Adding a landing page builder may not seem like a big deal. However, when you realize that most tools, including AWeber, will force you to use a third-party tool to get the same functionality, you can see how valuable this becomes.
Even more impressive is the fact that GetResponse doesn't force you to commit to email marketing templates or creating a landing page based on how much you want to pay. All of these tools are also available on the lowest pricing plans.
GetResponse Review: Integrations
Chances are, you're using a lot more than an automatic response in your marketing campaigns.
You'll need sales tools, website building solutions, and even billing and CRM software separately. That means it's always helpful to have a tool that integrates well with others. Fortunately, GetResponse is great when it comes to integrations.
👉 With a little over 100 integrations to choose from in total, there's something for everyone, including:
- Amazon Payments
- BigCommerce
- Etsy
- Google AdWords
- Lightspeed
- Pixel de Facebook
- Convertible
- Clickdesk
- Google Contacts
- JustUno
- Mail synchronization
- Freshbooks
- Drupal
- Formstack
- Joomal
... and much more. Find the full collection here.
GetResponse Review: Automation
A tool for email automation wouldn't be very good without a lot of rich automation features, right?
GetResponse Autorespondse Autoresponders
The most valuable of these GetResponse automation offerings is their impressive automatic response. These are the emails you send to your audience at set intervals set by your marketing plan. You can send emails the moment someone subscribes to your subscriber list or sends them a discount to encourage them to buy when they abandon their cart.
GetResponse Auto-reply provides the option to send time- and action-based messages based on various triggers and actions, including:
- Open
- Clicks
- Subscriptions
- Changes to contact preferences
- Birthday
- Changes to user data
- Transactions/Objectives Completed
Marketing Automation Funnels
GetResponse also created a new version of the autoresponder feature called "Marketing Automation" that allows you to set flowcharts based on what you want the email tool to do when a user does something specific, such as clicking on a link.
Honestly, the more you enter GetResponsewith the range of automation tools, the more impressive the whole experience becomes. In fact, you can create a unique way to interact with your customer through almost every touchpoint you can imagine.
There are also a lot of predefined templates in the autoresponder environment that will help you start pursuing the goals that are relevant to you.
For example, if you choose the "Welcome" template, you can add specific actions, conditions, and more to determine exactly how you want each moment to unfold with a customer.
GetResponse AutoFunnel
For those who really want to go above and beyond with their marketing efforts, there's another new getResponse feature called "AutoFunnel." This transforms GetResponse into a complete all-in-one solution for your ecommerce business.
👉 With AutoFunnel, you can:
- Design landing pages
- Create product catalogs.
- Create campaigns on Facebook
- Add autoresponder cycle subscribers
- Bring users to sales pages with compression funnels
- Manage transactions
- Send emails to abandoned cart customers.
As the name of the feature suggests, GetResponse gives you easy access to everything you need to build and reproduce your sales funnel without the need for additional apps and coding. It's a great way to get started if you're simply jumping to market.
There's also the option to integrate other third-party platforms into the mix, such as BigCommerce, Etsy, and Shopify.
GetResponse Review: Optimization
GetResponse is an impressive and easy-to-use email marketing tool, designed for the modern audience. However, as with any advertising service, it's important to make sure you can always update and improve your campaigns.
That's where optimization features come in.
Everything from subscriber segmentation to A/B testing is essential to improving your campaigns.
GetResponse segmentation options
One of the most impressive features of GetResponse is how you can easily send or exclude multiple people from your data segments at once. This is not always the case with competing programs like AWeber. For example, in GetResponse, if you have 3 segments, A, B, and C, you can send a message to them all at once or endividos times, depending on the checkboxes you choose.
You can also exclude multiple segments if you want and do the same with dual endivilists if you want to be more specific with your mail.
This kind of flexibility is important at a time when personalized marketing is crucial to your success. Most of the time, if you want advanced segmentation, you'll need to pay for the higher-tier premium packages in your mail tools.
Try GetResponse A/B
Another thing that makes it easy to optimize your campaigns on GetResponse, is the availability of some fantastic split testing tools.
The A/B testing functionality in GetResponse is much deeper than you'd get from competitors, as you can test up to five messages against each other at once. You're usually only limited to 3 targeting options with tools like MailChimp, for example.
The only downside is that figuring out where to find and use this A/B functionality is a bit tricky for beginners. You'll need to track the distribution settings in your newsletter creation tool to get started, which doesn't make much sense.
It would be much easier than GetResponse created a specific tab just for A/B testing
A/B Test Reporting and Analysis
When it comes to truly divial delving into the workings of your email campaigns, GetResponse has excellent opportunities to offer. You can access a wide range of analysis and reporting options based on your needs. In addition, you can place your results in a variety of different formats, such as tables and graphs.
👉 Some of the reporting features available include:
- One-click targeting: The option to access people who didn't click on a newsletter you previously sent and place them in a unique new list to re-engage.
- Information by user: see useful data about your subscriber extracted from the CRM functionality within GetResponse
- Return on Investment Email: Check the tracking code on your site's aftermarket page and find out how effectively you're increasing your revenue.
- Metrics over time: What kind of actions do your users take at specific times? Use this information to customize your mail schedule
- Newsletter Performance Comparison: See how two of your streams work by looking at them side by side.
To give you even more support with your conversion efforts, GetResponse may even allow you to closely follow things like sales and subscriptions from your homepage.
Once you've collected your data, you can use it to create sub-segments of your customers or simply update your entire email strategy.
GetResponse Review: CRM
One of the things it sets. GetResponse In addition to other email automation tools, it offers all-in-one functionality. In other words, this is a software solution that can help with everything from marketing to content management to sales.
GetResponse only introduced a new CRM functionality into its package a bit recently, however, it still helps differentiate the marketing tool. CRM is relatively basic, as it allows businesses to create sales channels, add contacts to specific lists, and track activity with contacts, such as the number of emails you've sent or phone calls you've received.
The CRM also integrates with all the email marketing features that are provided through GetResponse, so you can combine your promotional efforts with more detailed advertising solutions. GetResponse also allows users to add people to a CRM pipeline based on activity, such as email open levels, form completion, purchases, and so on. It is also possible to trigger automatic responses based on where people are in the pipe stages.
With CRM functionality, you can send automatic emails to people based on what they did on your website, and then track later to move that person automatically to another stage of your pipeline as time goes on.
It's hard to locate an email automation tool that offers the same functionality for a low price. Sales force, Hubspote Infusionsoft are generally much more expensive, for example.
However, there are a few things missing from the GetResponse feature set when it comes to CRM functionality as well.
For example, tracking email activity is not available. You cannot keep track of communication in a contact's history if you are working on long-term lead promotion strategies. Also, when you click on the contacts in your offer list to learn more about them, you won't be able to see a lot of contact activities about the things they've done in the past. To view this information, you need to exit your email marketing tool and search for your contact in the GetResponse CRM segment.
There's also no feature for task management, which is a common capability in many dedicated CRM tools. You can't even assign tasks to specific team members to help with tracking things like sales channels and cross-selling campaigns.
Also, adding contacts to your CRM pipeline isn't as simple as it should be. You'll first have to create an entire list, then enter the CRM pipeline to add an agreement strategy and search for the contacts you want to connect with. Ultimately, it's a pretty frustrating and time-consuming experience.
GetResponse Review: Deliverability Levels
Deliverability rates are one of the components of email marketing tools that are very difficult to examine from an objective level. The deliverability rates you get can vary significantly from what the supplier suggests you can access.
For example, GetResponse says its overall delivery rates for customers are around 99%. Obviously, this would be a very impressive number, but you can't exactly take the company's word for it. Instead, you'll need to check what happens to your deliverability levels over time as you use the tool.
However, it's worth noting that GetResponse takes a few steps to improve your chances of getting good deliverability rates. For example, you can tailor your listing process for double inclusion. This means that people who sign up for your lists will really want to connect with you as they will take an extra step to make sure they are receiving your content. The double-opt-in approach might give you fewer subscribers at first, but it should also reduce your bounce rate and limit the number of people sending your email to the spam folder.
Interestingly, GetResponse also gives you an idea of the delivery rate of the messages you're sending through your email analytics. This is something that is usually not included in most email marketing tools.
A minor issue is that if you want to ensure a higher deliverability rate for your marketing materials, it's usually a good idea to use a system called DKIM for your authentication process. Although it's possible to do this with GetResponse, you'll need to pay a little more for the privilege, as the option is only available on the Enterprise and Professional plans.
GetResponse Review: Customer Support
Even if you're quite confident with your email marketing skills, it's safe to say you may need a little help sometimes. After all, we all encounter problems with our software from time to time. For a moment, GetResponse offered some of the most comprehensive customer support solutions in the industry, including live chat support, online tutorials, and phone support. However, the company recently discontinued its phone support option somewhat recently.
The easiest way to contact GetResponse if you have any questions or issues is to communicate via email or live chat. More similar platforms for email marketing also rely heavily on avenues for contact with customers, as they are generally preferable and cheaper than having a phone-based contact center. However, if you think phone support is necessary, you can always consider using a tool like Aweber.
On the plus side, the email support available from GetResponse comes in 7 languages, and it's pretty reliable. Although some reviewers say they have had to wait longer than they would like to receive a response from the customer support team, this is common in many companies. Other reviewers have also said that live chat has been particularly great when you need a quick response from agents on GetResponse.
Also, if you're the type of person who doesn't mind taking the self-service approach to provide support with an email marketing tool, you should be able to learn how to use various features yourself. GetResponse offers access to a wide range of podcasts, videos, guides, blogs, and infographics, depending on what you need help with. There is also a "University" available with specific courses on marketing and contact curation.
GetResponse Review: Drawbacks
GetResponse It has many sensational features and functionalities to offer, depending on what you want to achieve with your marketing. However, this tool is not perfect. Like anything else on the market today, there are ups and downs in what you can achieve with GetResponse. Here are some of the drawbacks we hear most often when searching other reviews:
- The drag-and-drop editor for landing pages and emails could be smoother and more reliable.
- There are no options to edit and customize your content with specific fonts. Instead, you'll only be able to use "web-safe" fonts.
- Data capture forms are not responsive and do not offer many control functions or functionality.
- The CRM functionality is not as impressive as it could be. It won't replace a completely standalone CRM for your company.
- The platform's marketing automation solutions are only available on more expensive plans.
- The range of RSS to HTML email newsletter templates is somewhat limited.
- DKIM authentication is only available to improve your deliverability if you pay for a more expensive plan.
- There is no customer support over the phone.
Other noteworthy features
I found a couple of features that are especially rare and noteworthy. These are your landing page builder and video-based email marketing support. Some other noteworthy features here are the availability of 1000 free images (via iStock), proprietary apps for Android and iOS mobile platforms, a QR code generator, an image editor, etc.
Also, although the total number of third-party integrations offered is relatively lower (for example, CampaignMonitor offers more than 100 integrations), most of the major apps and platforms that an online business is likely to use are supported. Particularly noteworthy are 5 top ecommerce platform integration options: PrestaShop, WooCommerce, BigCommerce, OSCommerce, and OpenCart.
GetResponse Review: Pricing
Chances are, you're limited in the amount of cash you have to get into your email marketing campaigns. Most businesses today simply can't spend a fortune on their software.
GetResponse It's relatively flexible when it comes to pricing. You can choose your price based on how long you want for a contract, how many contacts you have, and the type of features you need. You can access discounts of 18% if you buy 12 months at a time, or 30% for 24 months at a time.
Here's what you can get from each package if you have around 1000 subscribers:
- Basic: $15 per month for unlimited landing pages, emails, automation templates, Facebook ads, surveys, and exit pop-ups.
- Plus: $49 per month for everything in Basic, including listing funnels, sales funnels, electronics sales, BASIC CRM features, and webinars for up to 100.
- Consultants: $99 per month for everything in plus, as well as contact tagging and scoring, automation builders, paid webinars and webinar redirects and more.
It's a shame that GetResponse reserves features like contact tagging and scoring for its higher price levels, as these features often come standard with most email marketing tools. Interestingly, though, you'll get some high-level features, such as CRM solutions and collaboration tools at the lowest price points.
GetResponse also comes with a handy 30-day free trial so you can find out if this tool is right for you before you put too much money into it.
GetResponse Alternatives
If, after a little experimentation, you decide that GetResponse isn't the email marketing software you've been looking for, then there's no need to panic. The marketing environment is saturated with the tools available to choose from these days, so you're sure to find an alternative that suits you, even if GetResponse doesn't meet all the requirements.
Here are some of the top-rated and widely recommended alternatives for GetResponse in today's market.
Sendinblue:
Sendinblue It's one of the newest tools in the email marketing landscape, but it's also something worth exploring. The good thing about SendinBlue is its simple and direct use.
Also, unlike many email marketing tools, SendinBlue goes above and beyond to make sure you comply with the latest advertising rules and regulations. You will be able to ensure that your marketing is GDPR and CAN-SPAM compliant before you start sending messages.
Advantages:
- Multichannel marketing with SMS functionality.
- Transactional email features
- Usability and compliance features.
- Autopilot and automation features.
- Landing pages included
Disadvantages:
- Limited integrations
- Not too deep analysis and A/B testing
- Email builder is basic
Hubspot :
Hubspot just released a free version of its email tool. This is fantastic news because you can now combine the power of email marketing with HubSpot's powerful CRM to make your emails personalized for each recipient.
HubSpot is a tool very similar to GetResponse in some ways. For example, it not only provides email marketing, but also CRM and a sales management tool. If you're looking for an all-in-one offering more advanced than GetResponse, this might be the solution.
Hubspot comes with a variety of great features to choose from, including professional-looking templates, advanced segmentation for your customers, and a variety of customization content options. You also get fantastic A/B reporting and testing.
Advantages:
- Fantastic CRM functionality
- Free tier to get you started
- Range of customization options
- Excellent customer support
- Sales and other built-in marketing tools.
Disadvantages:
- Not the most advanced tool available
GetResponse Review: Conclusion
GetResponse as an excellent email marketing tool for businesses looking for email automation, cost-effective CRM solutions and a wide range of templates to choose from. Compared to similar tools on the market, GetResponse also offers relatively competitive pricing.
Another thing to keep in mind is that GetResponse is quite unique when it comes to email marketing tools. This solution comes with a range of functionalities that you usually don't get from other marketing solutions, such as sales funnels, CRM management, and ecommerce features, all under the same gauge.
However, it's fair to say that GetResponse could benefit from some improvements before it becomes the ultimate all-in-one sales and email marketing management tool. If you're looking for an email designer and landing page builder, GetResponse isn't the best choice on the market, as the experience maybe a little less responsive than most businesses would want. In addition, there are limits on what you can achieve at lower-level price levels.
The best way to decide if GetResponse is right for you is to download the free trial version and run a test run.
0 Comments